ways to grow your doula business
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29 Strategies to Catapult Your Doula Business Marketing & Growth in 2024

Starting a doula business or expanding your doula practice requires more than just passion—it demands knowledge and skill, strategic business and marketing, and a strong online presence.

I’ve put together 29 of the best and most effective doula marketing ideas for either a newly certified doula or an established doula entrepreneur looking for long-term success with a thriving business that attracts the right clients.

Running your own business comes with its challenges. Still, by implementing these strategies, you, as a birth doula and/or a postpartum doula, can expand your reach, support more families, and have full-time work as a doula.

So whether you’re just discovering how to become a doula, exploring the possibility of a part-time role, or hoping to grow your existing business, this guide will provide you with actionable and practical marketing ideas to help you achieve your goals.

Let’s dive in!

What Are the Best Ways to Market a Doula Business?

Here is a list of the best doula business marketing ideas for birth and postpartum doulas to get started with.

Build a Professional SEO-Optimized Doula Website

Establish Your Online Presence, Go Digital

1. Build a Professional Doula Website

 First and foremost, your journey to market and grow your doula business begins with building a professional website.

Think of your website as your digital home. It’s where potential clients get their first impression of you, your services, and your approach to birth and postpartum care.

Your website is your personal brand’s mirror, reflecting your authentic self and dedication as a professional doula. It should highlight your credentials and services and articulate your unique philosophy and journey. By infusing your brand into every aspect, you’re not just a doula but a unique support system for expectant mothers.

Ensure the design is clean, intuitive, and mobile-friendly. Incorporate an easy-to-navigate booking system and remember to highlight testimonials from satisfied clients.

A compelling, user-friendly website isn’t just an option – it’s a must for any doula seeking to grow their business.

quick tip

Doula website templates can help you develop a professional-looking website quickly and easily. These templates are designed for doulas and birth professionals, making them an efficient way to market faster and showcase your services effectively.

2. Implement Search Engine Optimization (SEO)

Implementing search engine optimization (SEO) is vital in increasing online visibility. When potential clients search for doulas in your area, you want to be at the top of those search results.

SEO involves strategically using keywords, like ‘doula in [your city]’ or ‘birth support in [your area]’, throughout your website’s content and metadata.

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Regular blog posts on relevant topics can also help boost your site’s SEO. Consider using tools like Google Analytics to track your website’s performance and adjust your strategy as needed.

Doula SEO can seem complex, but understanding and implementing it can drastically improve your website’s reach and help connect you with more families seeking your services.

3. Utilize Local SEO

Local search engine optimization (SEO) tactics can help ensure your doula business appears in local search results.This can make it easier for potential clients in your area to find and contact you. To improve your local SEO, include your location in your website content, create a Google My Business listing, and solicit online reviews from satisfied clients.

4. Create a Unique Brand Identity

A consistent brand is crucial for standing out and attracting clients who share your values.

Elevate doula marketing material

Develop a memorable doula business name, unique visual identity, and messaging that reflect your brand’s personality and benefits.

With a strong brand, you can differentiate yourself from competitors and grow your business

market and grow your doula business

5. Leverage Social Media

Social media marketing can be a powerful tool for doulas running small businesses. It can help them connect with clients and promote their services.

One of the best things about social media marketing is that it’s cost-effective and can be done in-house with minimal expenditure.

use instagram for your doula business

To get started, identify the social media platforms where your ideal clients hang out the most. Once you’ve done that, develop a consistent brand voice that reflects your approach to birth work.

Sharing regular, engaging content with high-quality visuals is key to grabbing your audience’s attention and building strong relationships with your followers.

Instagram Reels is a powerful tool for creating short, engaging videos that showcase your services, share tips and advice, and connect with potential clients.

Use Reels to showcase your personality, offer behind-the-scenes glimpses of your work, and provide valuable information to your audience.

6. Start a Podcast

start a podcast for your doula business

It seems like everyone has a podcast these days, but there’s a good reason for that. Starting a podcast can be an excellent way to expand your reach and share your expertise with a wider audience.

As a doula, podcasting offers a unique platform to showcase your passion for birth work, provide valuable childbirth education to new families, and promote your services effectively.

Many doulas use podcasting to demonstrate their personalities, offer valuable insights and advice, and feature interviews with other birth professionals.

With a podcast, you can connect with a community of like-minded individuals while establishing yourself as a trusted voice in your field, building your brand, and growing your business.

Whether you’re just starting out or looking to grow your doula business, podcasting can be a powerful tool for achieving your goals and reaching new audiences.

7. Create a YouTube Channel

Establishing a YouTube channel is an excellent way to broaden your audience and showcase your expertise.

By creating informative and engaging videos, such as birth stories, client testimonials, and tips for expectant parents, you can offer valuable insights to viewers and attract potential clients.

Your YouTube channel can be a powerful marketing tool for promoting your services and building your brand.

With a community of viewers, you can use your channel to connect with a diverse audience and establish yourself as a knowledgeable and trusted resource in the birth work industry.

Through consistent, high-quality content creation, you can leverage YouTube’s power to grow your business and reach new heights of success.

Provide Valuable Resources and Education:

8. Create a Course

create a course for doula clients

Creating a course can be a powerful way to market and grow your doula business. It’s an excellent way to share your expertise and build trust.

Choose relevant topics, such as prenatal care or breastfeeding support, and develop an engaging curriculum with video lessons and interactive exercises.

Offer the course online through platforms like Teachable, Thinkific, or your own website, and promote it through social media and local doula networks.

Creating an informative and engaging course can attract potential clients, establish expertise, and market your doula business.

Both birth doulas and postpartum doulas can offer various types of courses to support expecting and new parents.

9. Offer Valuable Free Resources

create a unique brand identiry for your doula business

Enhancing your marketing materials by offering your current and prospective clients valuable free resources can significantly boost your credibility and reputation in the birth work industry.

By becoming a go-to resource for new moms, you can establish a loyal following and attract new clients.

Consider creating downloadable workbooks, eBooks, and referral lists that cater to the unique needs and challenges of pregnancy and postpartum journeys.

This can include tips for new moms on prenatal care, breastfeeding, and self-care practices.

Offering a customizable birth plan, stages of labor PDF, or a hospital bag checklist can be a valuable resource for new mothers unsure of what to expect during childbirth.

By providing this resource, you can empower them to make informed decisions and feel more confident throughout their labor and delivery experience.

10. Create a Blog

start a wordpress doula business blog

Starting a WordPress blog can be a valuable addition to your birth business, allowing you to establish yourself as an expert in the field while driving traffic to your website.

A blog provides a platform for sharing knowledge, experiences, and insights with potential clients. You can write informative articles about pregnancy, childbirth, postpartum care, parenting, and other relevant topics. Share helpful tips, personal stories, and professional advice to engage your audience and build trust.

Utilize search engine optimization (SEO) techniques to improve your blog post’s visibility in search results. Encourage readers to subscribe to your blog and stay updated with your latest content.

By consistently creating high-quality and relevant blog posts, you can attract a wider audience, showcase your expertise, and ultimately grow your birth business.

11. Get Published

Writing guest blog posts or articles for birth-related publications can establish you as an expert.

This can help you build credibility with other doulas and attract new clients looking for knowledgeable and experienced doulas.

12. Use Email Marketing

Email marketing is a great way to stay in touch with your clients, share helpful resources, and promote your services.

Use email newsletters to keep your clients engaged and up-to-date on what you have to offer.

Strengthen Client Relationships & Referral Business

13. Offer Free Consultations

Offering free consultations to potential clients gives them a taste of your services and helps you build trust.

This can be a great way to attract new clients who are hesitant to commit without knowing more about your offer.

14. Implement Online Booking

Offering online booking options can increase convenience for potential clients, expand your client base, and help you manage your schedule more efficiently.

Embrace technology and demonstrate your commitment to customer service, attracting more clients and growing your business.

15. Create a Stellar Client Onboarding Experience

When it comes to marketing your doula services, offering comprehensive client welcome packets can be a game-changer.

A birth doula welcome packet and postpartum doula welcome packet can help you showcase your expertise and professionalism and provide valuable resources to your clients. They establish you as a trusted source, introduce your services and pricing, and provide additional resources to your clients.

Creating a positive client onboarding experience is crucial for any business.

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Birth Doula Client Welcome Packet Template

birth doula client welcome packet | bloom birth studio
  • A must-have tool for birth doulas looking to streamline their business and attract new clients. 
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Postpartum Doula Client Welcome Packet

postpartum doula client welcome packet | bloom birth studio
  • A comprehensive tool designed to help postpartum doulas onboard new clients with ease and professionalism.

16. Create a Memorable Off-Boarding Experience

Just as the onboarding process is crucial, so is the offboarding experience. By providing thoughtful follow-ups, gathering feedback, and expressing gratitude, ensure that clients feel valued even after their engagement ends. A memorable offboarding experience leaves a lasting impression and can lead to valuable referrals and repeat business.

17. Send Personalized Thank-you Notes and Promotional Items.

After completing your doula services, send personalized thank-you notes expressing gratitude for their trust and highlighting memorable moments. Consider including promotional items like branded magnets or coffee mugs, which will serve as tangible reminders of your services and encourage referrals.

18. Create a Referral Program

Incentivize satisfied clients to refer friends and family to your services. Offer rewards or discounts for successful referrals to expand your client base and build a reputation for quality service.

Engaging with the Community and Network

20. Join Doula Associations

Joining doula associations can give you access to a network of other doulas and professional resources and opportunities.

This can help you establish yourself as a part of the community and learn from other professionals.

21. Attend Networking Events

Networking events and conferences allow you to connect with other birth professionals and potential clients.

Attend local events to build relationships and establish yourself as a trusted birth professional.

22. Host Workshops

Hosting workshops can help you establish yourself as an expert and attract new clients.

This can be an effective way to build relationships and showcase your knowledge and expertise.

23. Collaborate with Other Birth Professionals

Collaborating with other birth professionals can help you reach a wider audience and offer complementary services.

This can be a great way to expand your offerings and provide more value to your clients.

24. Use Online Directories

Listing your business in online directories, such as DoulaMatch.net and bornbir.com, can help potential clients find you more easily.

Optimize your listing with a clear and compelling description of your services and high-quality photos and testimonials from satisfied clients.

25. Attend Local Birth Fairs

Attending local birth fairs can be a great way to connect other birth professionals and with potential clients and showcase your services.

This can help you increase your visibility and attract new business.

26. Utilize LinkedIn

LinkedIn is a social media platform that can help you connect with birth professionals and potential clients and share helpful resources.

Use it to build your professional network, showcase your expertise, and stay up-to-date on your field’s latest trends and developments.

27. Host Virtual Meet and Greets

Hosting virtual meet-and-greet events can help you connect with potential clients and answer their questions in a more personal setting.

Use Zoom or Google Meet tools to host live Q&A sessions or create a pre-recorded video introducing yourself and your services.

28. Offer Online Support Groups

Online support groups for expectant or new parents can help you provide additional value and attract new clients.

Use platforms like Facebook or Zoom to create a safe and supportive space for parents to connect and share their experiences.

29. Host Virtual Workshops

Hosting virtual workshops can help you connect with a broader audience and provide valuable education and resources.

Use tools like Zoom or WebinarJam to create interactive and engaging workshops on childbirth education, breastfeeding, or postpartum recovery.

Conclusion

Implementing these doula business marketing strategies can help you create a solid online presence, establish yourself as an expert in your field, and provide exceptional service to your clients.

Whether you’re just starting or looking to take your business to the next level, these tips can help you achieve your goals.

doula business checklist - bloom birth studio
Effortlessly Master all the essentials of your doula business

Utilize our doula business checklist to simplify your business operations, cut through the clutter and focus on the key elements that drive success in your Doula practice.

Remember, success in the doula industry is about building relationships, connecting with your clients, and providing compassionate care.

By following the tips in this guide, you can grow your business while making a meaningful impact in the lives of the families you serve.

So, what are you waiting for? Start implementing these marketing strategies today and watch your business grow!

Since 2022, Bloom Birth Studio has provided business templates & marketing tools for ambitious Doulas and Birth professionals. Work With Bloom Birth Studio or Shop Bloom Birth Studio’s Pre-made Templates – and come away with an elevated brand for your small business!

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